Course content

Services are pervasive in our current societies; spanning both digital and physical environments. From eHealth services to eCommerce and traveling, public and private sector alike are service providers. In this course, you will learn about service design as a methodology and process. You will be coached in key techniques within service design, and learn how to analyze, plan, organize and make efficient costumer service journeys. The course will provide you with relevant skills for contributing to creating innovative user experiences of high quality.

Learning outcome

You will gain knowledge of:

• Service design as a methodology
• Service design as process
• Techniques used in service design
• Challenges and possibilities within a selected service chain

You will gain skills related to:

• Gain in-depth insights into user experiences related to services
• Conducting ethnographic-oriented methods
• Creative prototyping
• Mapping costumer/user journeys.
• Creating service blueprints
• Testing service design concepts

General competencies:

Upon graduation, you should be able to advice service providers on how to create high-quality user experiences and innovative services, through your ability to analyze, discuss, plan, streamline, design and prototype service chains.

Learning methods and activities

• Seminars/Lectures/Workshops
• Project-based case work/Group work
• Supervision

Specific conditions

Recommended previous knowledge

We recommend IDG1362 Introduction to user centered design or equivalent understanding of and skills related to user-centered design. Experience with qualitative methods such as observations and interviews is relevant.

Course materials

The course material is subject to changes and will be available upon course start.