Programme structure - International Business and Marketing - Master's Programme
Programme structure
The Master of Science programme in International Business and Marketing/"Siviløkonom" is a two year programme, which awards a total of 120 ECTS credits, 30 credits per term over four terms. It focuses on themes within international business, marketing, innovation, entrepreneurship, sustainability and digitalization. The program also provides a foundation for work in other sectors. Language is an integral part of the study as courses are taught entirely in English.
You can choose between two majors:
- International Business
- Innovation and Marketing
Below you will find the programme structures for the two majors.
International Business
1st semester
This course gives you an overview of management accounting and decision making. You will among other things learn about balanced scorecards, strategy maps and cost.
Read more about the course here: AE511516 - Management Accounting
Globalization has arrived on the doorstep om many industries. This course combines the tools of strategic management with insights from international businesses.
Read more about this course here: AI521716 - International Business Strategy
This course gives you the basis for international business and marketing.
Read more about the course here: AE511416 - International Business and Marketing
The course gives an introduction to important research methods and design in qualitative research. The course will cover how to collect, analyze, interpret and communicate qualitative data, and will prepare you for doing your own independent research project in your master's thesis.
Read more about the course here: AM521917 - Qualitative Research Methods
2nd semester
Students will learn about the Global Financial Environment, Foreign Exchange Theory, Foreign Exchange Market and Derivatives, Financing the Global Firm, Foreign Investment Decisions, and Managing Multinational Operations.
Read more about the course here: AE512116 - International Finance and ESG
The course explores concepts and framework related to sustainable business development and the integration of sustainability considerations in strategic management processes. Emphasis is placed on how to incorporate economic, environmental and social objectives into organizational mission, strategy, culture and practice to create long-term value for firms, its stakeholders and society at large.
More information on the course: AM530160 Sustainability Management
In Experts in Teamwork (EiT), master's students from different study programmes meet to work together in interdisciplinary teams. Together, you will tackle a project related to real-life societal challenges. At the same time, you will actively reflect on the cooperation in the team and develop your teamworking skills.
More information on the course: Experts in Teamwork
The course gives an introduction to quantitative methods within research and focuses on the understanding of fundamental concepts, terminology and methods for data analysis. The course prepares students for doing design, data collection, and analysis of quantitative data and provides you with an understanding of how to use scientific methods critically.
More information on the course: AM521817 Quantitative Research Methods
3rd semester
This course focuses on the strategic challenges confronting firms that compete in the global economy.
Read more about the course here: AM510512 - Global sourcing and supply network management
Students can choose 22,5 ECTS of electives from a variety of courses, among others:
AE512021 – ESG in Business and Finance
AI521820 - Commercialization of Innovation
AI521516 - Digital Marketing Strategy
AL510311 - International Organization and management
IE500618 – Machine Learning
AI521216 – Entrepreneurship in Theory and Practice
AL530120 – Leadership and Change Management
AI522416 – Internship
4th semester
During the second year of your master's degree, you will write a master's thesis. This is an opportunity to demonstrate the knowledge, skills and competence that you have gained throughout your studies. The master's thesis gives you the opportunity to conduct an independent research project within a specific topic in your field of study. We encourage our students to write their master's thesis in collaboration with one of our many industry partners.
Read more about the master thesis here: AE511816 – Master Thesis International Business
Innovation and Marketing
1st semester
In this course you will learn aspects of digital marketing strategy such as lean vs. disruptive marketing innovation, digital customer analysis, metrics and predictive customer models among others.
Read more about this course here: AI521516 - Digital marketing strategy
Globalization has arrived on the doorstep om many industries. This course combines the tools of strategic management with insights from international businesses.
Read more about this course here: AI521716 - International Business Strategy
This course gives you the basis for international business and marketing.
Read more about the course here: AE511416 - International Business and Marketing
The course gives an introduction to important research methods and design in qualitative research. The course will cover how to collect, analyze, interpret and communicate qualitative data, and will prepare you for doing your own independent research project in your master's thesis.
More information on the course: AM521971 Qualitative Research Methods
2nd semester
This course focuses on established and recent research-based theories targeting innovation management and intellectual property rights and basically centers around the key questions on how organizations can exploit and explore innovative opportunities to create competitive advantage.
Read more about this course here: AI521112 - Innovation Management and IPR
The course explores concepts and framework related to sustainable business development and the integration of sustainability considerations in strategic management processes. Emphasis is placed on how to incorporate economic, environmental and social objectives into organizational mission, strategy, culture and practice to create long-term value for firms, its stakeholders and society at large.
More information on the course: AM530160 Sustainability Management
In Experts in Teamwork (EiT), master's students from different study programmes meet to work together in interdisciplinary teams. Together, you will tackle a project related to real-life societal challenges. At the same time, you will actively reflect on the cooperation in the team and develop your teamworking skills.
More information on the course: Experts in Teamwork
The course gives an introduction to quantitative methods within research and focuses on the understanding of fundamental concepts, terminology and methods for data analysis. The course prepares students for doing design, data collection, and analysis of quantitative data and provides you with an understanding of how to use scientific methods critically.
More information on the course: AM521817 Quantitative Research Methods
3rd semester
In this course you will work in groups with an innovation project for a company.
Read more about the course here: AI521820 - Commercialization of Innovation
Students can choose 22,5 ECTS of electives from a variety of courses, among others:
AE512021 – ESG in Business and Finance
AE511516 – Management Accounting
AL510311 – International organization and management
AM510512 – Global sourcing and supply network management
IE500618 – Machine Learning
AI521216 – Entrepreneurship in Theory and Practice
AL530120 – Leadership and Change Management
AI522416 – Internship
4th semester
During the second year of your master's degree, you will write a master's thesis. This is an opportunity to demonstrate the knowledge, skills and competence that you have gained throughout your studies. The master's thesis gives you the opportunity to conduct an independent research project within a specific topic in your field of study. We encourage our students to write their master's thesis in collaboration with one of our many industry partners.
Read more about the master thesis here: AI521616 - Master Thesis Innovation and Entrepreneurship
Study plan details
Check the current schedule for compulsory and elective courses by year and semester, as well as other details about the programme.