International Business and Marketing

International Business and Marketing

Research activity

The research group in international business and marketing contributes to new insights for regional, national and international businesses. With researcher from Norway, Sweden, Russia, Pakistan, Bangladesh, Ghana and the United States, we are a diverse team that addresses the challenges of internationalization.

The group performs research on topics including: global value chains; business networks; corporate social responsibilities; circular economy; digital marketing; country of origin; mergers and acquisitions; firm strategy and management; international entrepreneurship; international human resources.  

The group is working in close cooperation with industrial and international networks and are involved in various cross-disciplinary projects. With the distinctiveness of our diversity, the research conducted by the group allows us to provide unique insights that contributes with addressing the challenges of internationalization while placing business in a wider cultural context.

Projects

Projects

The Reshoring Norway project is a pilot-project to explore the prevalence and extent of reshoring within manufacturing in the county of M&R as well as to analyze the reasons for reshoring and offshoring of manufacturing from and to Norway.

Project Manager: Bella Nujen

(2022-2023)

 

Our empirical context in this project is an ongoing cross border post-acquisition integration with a Western European MNE. We are looking into how interrelations of task and human integration effects cross border M&A performance.

Project Manager: Hans Solli-Sæther

(2019-2023)

 

Blue Circular Economy (BCE) is a transnational project funded by the Northern Periphery and Arctic Programme, that helps Small and Medium-Sized enterprises (SMEs) offering products and services within fishing gear recycling solutions to attain a great market reach.

Project Manager: Siv Marina Flø Grimstad

(2018-2021)

The aim of the project is to gain knowledge about how business and working life in the North-West of Norway is affected by digitalization in terms of organizational structure, leadership qualities and employee competence.

Project Manager: Ghulam Mustafa

(2018-2019)