Njål Sivertstøl
Njål Sivertstøl
Program Director BSc in Marketing, Innovation and Management, Associate Professor
njal.sivertstol@ntnu.no
About
Education
Norwegian School of Economics NHH: PhD
- Focus area: Marketing, affiliated with the Center for Service Innovation
- Dissertation: Online communities for customer support - A study of participation and its antecedents
Norwegian School of Economics NHH: Master of Science in Business Administration - Siviløkonom
- Focus area: International Business
- Master thesis: The Global High Tech Culture - A study of Norwegian High Tech companies in Bangalore
Experience
Sopra Steria: Manager/consultant
- Service design, digitalization, innovation, and user experience
Telenor: Researcher/consultant/UX researcher
- Digitalization, innovation, user experience, and international marketing.
Bekk Management Consulting: Consultant
- Branding, strategy, and organization
Norwegian Scool of Economics and Business Administration: Assistand professor/Research Schoolar
- Research, teaching, and supervision.
Sparebanken Møre: Account manager
- Investments, insurance, and morgages.
Teaching areas
Marketing
Digital marketing
Innovation
Research areas
Marketing
International marketing
Digital marketing
Co-creation
Innovation
Digitalization
Tjenesteinnovasjon
Selected publications in professional journals and blogs
Sunnmørsposten: Jacu måtte kline til digitalt
Shifter.no: Bedriftsintern innovasjon: seks råd for å lykkes
kampanje.com: Slik lykkes du med internasjonal markedsføring
Computerworld.no: Gjør kunden til verdiskaper: slik går du frem
Sterkblanding.no: 6 råd for å lykkes med digitale innovasjonsplattformer
Sterkblanding.no: Internasjonal markedsføring: 3 viktige punkter for å lykkes
Sterkblanding.no: Gjør kunden til verdiskaper: slik går du frem
Publications
2022
-
Jakubanecs, Alexander;
Supphellen, Magne;
Helgeson, James G.;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2022)
The impact of cultural variability on brand stereotype, emotion and purchase intention.
Journal of Consumer Marketing
Academic article
2021
-
Sivertstøl, Njål.
(2021)
Betre digital kundestøtte? La kundane hjelpe kvarandre!.
Universitetsforlaget
Academic chapter/article/Conference paper
2020
-
Sivertstøl, Njål;
Supphellen, Magne;
Jakubanecs, Alexander;
Haugen, Hege Mathea.
(2020)
Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame.
Magma forskning og viten
Academic article
2019
-
Jakubanecs, Aleksandrs;
Supphellen, Magne;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2019)
Developing brand emotions across cultures: Effects of self-construal and context.
Journal of Consumer Marketing
Academic article
-
Sivertstøl, Njål.
(2019)
Bedriftsintern innovasjon: seks råd for å lykkes.
shifter
Popular scientific article
-
Borge, Hege Louise;
Sivertstøl, Njål.
(2019)
Gjør kunden til verdiskaper: slik går du frem.
Computerworld.no
Popular scientific article
-
Sivertstøl, Njål.
(2019)
Slik lykkes du med internasjonal markedsføring.
kampanje.com
Popular scientific article
-
Jakubanecs, Aleksandrs;
Supphellen, Magne;
Fedorikhin, Alexander;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2019)
Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context.
International Journal of Market Research (IJMR)
Academic article
-
Sivertstøl, Njål;
Fjuk, Annita.
(2019)
Applying Design-Thinking to Innovate, Validate, and Implement New Digital Services.
Edward Elgar Publishing
Chapter
2018
-
Chasanidou, Dimitra;
Sivertstøl, Njål;
Hildrum, Jarle.
(2018)
Exploring employee interactions and quality of contributions in intra‐organisational innovation platforms.
Creativity and Innovation Management
Academic article
2016
-
Sivertstøl, Njål.
(2016)
Why help others? A study of consumers' participation in online communities for customer support.
Journal of the Knowledge Economy
Academic article
-
Sivertstøl, Njål.
(2016)
Samskaping av tjenester - fire måter kunder skaper verdi på.
Magma forskning og viten
Academic article
2015
-
Sivertstøl, Njål;
Kleppe, Ingeborg Astrid.
(2015)
Online communities for customer support. A study of participation and its antecedents.
NHH
Doctoral dissertation
2006
-
Sivertstøl, Njål;
Kleppe, Ingeborg Astrid.
(2006)
The global High Tech culture - A study of Norwegian High Tech companies in Bangalore.
NHH
Masters thesis
Journal publications
-
Jakubanecs, Alexander;
Supphellen, Magne;
Helgeson, James G.;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2022)
The impact of cultural variability on brand stereotype, emotion and purchase intention.
Journal of Consumer Marketing
Academic article
-
Sivertstøl, Njål;
Supphellen, Magne;
Jakubanecs, Alexander;
Haugen, Hege Mathea.
(2020)
Bør norske merkevarer i asiatiske markeder kulturtilpasses? Krysskulturelle forskjeller i emosjonelle responser på reklame.
Magma forskning og viten
Academic article
-
Jakubanecs, Aleksandrs;
Supphellen, Magne;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2019)
Developing brand emotions across cultures: Effects of self-construal and context.
Journal of Consumer Marketing
Academic article
-
Sivertstøl, Njål.
(2019)
Bedriftsintern innovasjon: seks råd for å lykkes.
shifter
Popular scientific article
-
Borge, Hege Louise;
Sivertstøl, Njål.
(2019)
Gjør kunden til verdiskaper: slik går du frem.
Computerworld.no
Popular scientific article
-
Sivertstøl, Njål.
(2019)
Slik lykkes du med internasjonal markedsføring.
kampanje.com
Popular scientific article
-
Jakubanecs, Aleksandrs;
Supphellen, Magne;
Fedorikhin, Alexander;
Haugen, Hege Mathea;
Sivertstøl, Njål.
(2019)
Elicitation of Salient Brand Emotions in Western and Asian Markets: The Role of Elicitation Context.
International Journal of Market Research (IJMR)
Academic article
-
Chasanidou, Dimitra;
Sivertstøl, Njål;
Hildrum, Jarle.
(2018)
Exploring employee interactions and quality of contributions in intra‐organisational innovation platforms.
Creativity and Innovation Management
Academic article
-
Sivertstøl, Njål.
(2016)
Why help others? A study of consumers' participation in online communities for customer support.
Journal of the Knowledge Economy
Academic article
-
Sivertstøl, Njål.
(2016)
Samskaping av tjenester - fire måter kunder skaper verdi på.
Magma forskning og viten
Academic article
Part of book/report
-
Sivertstøl, Njål.
(2021)
Betre digital kundestøtte? La kundane hjelpe kvarandre!.
Universitetsforlaget
Academic chapter/article/Conference paper
-
Sivertstøl, Njål;
Fjuk, Annita.
(2019)
Applying Design-Thinking to Innovate, Validate, and Implement New Digital Services.
Edward Elgar Publishing
Chapter
Report
-
Sivertstøl, Njål;
Kleppe, Ingeborg Astrid.
(2015)
Online communities for customer support. A study of participation and its antecedents.
NHH
Doctoral dissertation
-
Sivertstøl, Njål;
Kleppe, Ingeborg Astrid.
(2006)
The global High Tech culture - A study of Norwegian High Tech companies in Bangalore.
NHH
Masters thesis
Teaching
Courses
Outreach
2021
-
Programme participationSivertstøl, Njål. (2021) Pandemi: Jacu måtte kline til digitalt. Sunnmørsposten Sunnmørsposten [Newspaper] 2021-03-11
2019
-
Academic lectureNg, Sharon; Goh, Kim Huat; Sivertstøl, Njål; Haugen, Hege Mathea. (2019) Who and When Will Consumers Choose Online Versus Offline Platforms: Omni-Channel Customer Service In a Digital Economy. Frontiers in Service 2019 Frontiers in Service 2019 , Singapore 2019-07-18 - 2019-07-21
2018
-
Academic lectureNg, Sharon; Goh, Kim Huat; Haugen, Hege Mathea; Sivertstøl, Njål. (2018) Hanging on to the Past: Omni-Channel Customer Service in a Digital Economy. EMAC EMAC Conference , Glasgow 2018-05-29 - 2018-06-01
2017
-
Academic lectureJakubanecs, Alexander; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2017) The Role of Context and Social Orientation of Emotion. The Association for Consumer Research (ACR) The Association for Consumer Research (ACR) Conference , Berlin 2017-10-27 - 2017-10-30
-
Academic lectureJakubanecs, Alexander; Supphellen, Magne; Haugen, Hege Mathea; Sivertstøl, Njål. (2017) Patterns of Emotional Brand Experiences Across Cultures: The Role of Context and Social Orientation of Emotions. Marketing Advances Conference Marketing Advances (MA) Conference , Atlanta 2017-11-02 - 2018-10-03
2015
-
InterviewSivertstøl, Njål. (2015) Både kunder og selskaper tjener på nettforumer. forsking.no forsking.no [Business/trade/industry journal] 2015-06-15
2010
-
Academic lectureSivertstøl, Njål. (2010) Co-creation in consumer communities. FIBE Doctoral Colloqium in Business Administration , NHH, Bergen 2010-01-06 - 2010-01-06
-
Academic lectureSivertstøl, Njål. (2010) Online Communities for co-creation. European Association for Consumer Research (EACR) Conference PhD Colloquium at the EACR conference , London 2010-06-28 - 2010-06-30
2009
-
Academic lectureSivertstøl, Njål. (2009) It´s hard to be a BMW driver. Johan Arndt Marketing Conference, TØH PhD Colloquium at the Johan Arndt Marketing Conference , Trondheim 2009-02-02 - 2009-02-04