Course content

This course deals with business methods and analysis that entrepreneurs and innovators need to succeed. Through participation in this course the students get presentations and practical training in tools for starting up new businesses through the participation in real start-up cases. The students also get the opportunity to participate in the business plan competition Venture Cup and to draw knowledge from the broad staff associated with this competition. The academic content can be summarized in the following bullet points: - Evaluation of business ideas - Development of business plans - Customer Value and market analysis - Competitor and industry analysis - Business models and organization - Protection of intellectual property - Basic financial analysis

Learning outcome

The course's position and function in the study programs: The course is designed as an elective course for students at a 5-year master program in technology. The course provides the following knowledge: Insight and understanding for central problems related to development og a business idea to a commercial plan. In solving these problems the students will in practice work within a broad range og academic fields. The course seeks to establish a comprehensive understanding of the process of firm establishment. Even though the context of this course is firm establishment, the knowledge is also highly applicable for innovative activities in existing organizations. After completing the course, the students should be able to: - Develop a professional business plan - Evaluate and analyse a product/service and its market potential - Evaluate and analyse busines models - Conduct basic financial analysis. This course, together with TIØ4258 Technology Management and TIØ4230 Entrepreneurship and market-oriented product development will give students a deep understanding of the field of innovation and entrepreneurship.

Learning methods and activities

The course will primarily contain three types of activities - lectures, group assignments and workshops. The lecture introduces the academic content of the course, and the content is then applied in a practical context in group assignments and in the development of a professional business plan for a real business idea. There are two mandatory assignments in the course. The first assignment is a basic analysis of the business concept and is evaluated on the form pass/fail. The second assignment is a full business plan, and this assignment counts for 100% of the grade in the course.

Compulsory assignments

• Exercises

Recommended previous knowledge

We recommend the course TIØ4252 Technology Management as prerequisites for taking this course.

Course materials

A literature list will be handed out at the beginning of the course.

Credit reductions