Course content

Packaging design is a design project where the students are introduced to methods and visual principles for graphic designs on three-dimensional objects. The students shall develop design for packaging that effectively communicates functions and qualities for defined target groups. The concept shall communicate effectively in different (3D) formats. The module builds on the students competence and skills in branding from the module Strategic design.

Learning outcome

Knowledge:

• The student will through the course have gained knowledge about the relationship between packaging form and function.
• The student will also have gained knowledge about environmental factors, consequences and sustainability in relation to packaging design.

Skills:

• After completing the course, the student will have achieved:
  • A deeper understanding of defined target groups behaviours and needs.
  • Defining the target groups (relevant) context
  • Creating rationales, and evaluation criterion based on a strategic goals
  • Internalized knowledge about requirements for packaging and how to develop a visual concept which should be able to communicate efficiently in various sizes and proportions.
• Necessary technical skills for developing and implementing design solutions both for paper and screen based media are slowly, but surely refined and internalized.

General competences:

• The student will after another course with practical design project(s) have continued developing as a researcher, concept developer and graphic designer.
• The student has established a continually expanding repertoire of solution types and topical lingo. As a developing designer the student are familiar with a growing number of typical genres in both paper- and screen mediated communication and interaction solutions. As such, the student develops a good foundation for creating high quality and creative communication solutions as a proficient designer.

Learning methods and activities

• Individual project, with weekly supervision (formative-iterative evaluation).
• Sketches, the work process, and the end result must be documented.

Specific conditions

Recommended previous knowledge

• IDG1101 Typography I
• IDG1010 Typography II
• IDG2015 Strategic design

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

Calver, Giles (2007): What is packaging design? Mies, Sveits: Rotovision. SUPPORTIVE LITERATURE: Ambrose, Kevin, and Paul Harris (2011). Packaging the brand: the relationship between packaging design and brand identity. Lausanne: AVA Publishing. Jedlicka (2009). Packaging sustainability: tools, systems, and strategies for innovative package design. Hoboken, New Jersey: Wiley

Credit reductions