course-details-portlet

IDG2015 - Strategic Design

About

Examination arrangement

Examination arrangement: Portfolio
Grade: Passed / Not Passed

Evaluation Weighting Duration Grade deviation Examination aids
Portfolio 100/100

Course content

The course takes on branding and brand management, graphic profiles and visual identity, strategy, methods, processes and implementation, logos and brands, type as brand identity, colour as brand identity, channels of communication, sustainability and environmental considerations, consumerism and brands, contact points and service development, design management and design thinking.

Learning outcome

Knowledge:

  • The student shall acquire fundamental knowledge about strategic design through branding and design.

Skills:

  • The student shall be able to use this knowledge methodically to initiate, develop and implement a multi channel visual identity for a company, an organisation or an event.
  • Necessary technical skills for developing and implementing design solutions both for paper and screen based media are slowly, but surely refined and internalized.

General competences:

  • The student shall also be able to refer to critical theory about the function of brands in a consumerist society.
  • The student will after another course with practical design project(s) have continued developing as a researcher, concept developer and graphic designer.
  • The student has established a continually expanding repertoire of solution types and topical lingo. As a developing designer the student are familiar with a growing number of typical genres in both paper- and screen mediated communication and interaction solutions. As such, the student develops a good foundation for creating high quality and creative communication solutions as a proficient designer.

Learning methods and activities

  • Individual project, with weekly supervision (formative-iterative evaluation)
  • Sketches, the work process, and the end result must be documented.

Compulsory assignments

  • Approved exercises

Further on evaluation

The portfolio contain the final delivery as well as a process diary.

The project is developed through weekly tutored iterations by the course responsible, and peer feedback.

Final deliveries and the process diary are submitted at the end of the course. The final project is presented to the class at the appointed time.

Summative evaluation at the end of the semester: Pass / fail.

If the course is failed, a new portfolio must be submitted through the next regular run-trough of the course.

Specific conditions

Admission to a programme of study is required:
Graphic Design (BMED)

Required previous knowledge

The course is limited to students in the program Bachelor in Graphic Design

Course materials

See Norwegian version.

Credit reductions

Course code Reduction From To
IMT3950004 5.0 AUTUMN 2019
More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Intermediate course, level II

Coursework

Term no.: 1
Teaching semester:  SPRING 2025

Language of instruction: -

Location: Gjøvik

Subject area(s)
  • Design Methodology
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of Design

Examination

Examination arrangement: Portfolio

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Spring ORD Portfolio 100/100
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

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