Course - International marketing - AM304016
AM304016 - International marketing
About
Examination arrangement
Examination arrangement: School exam
Grade: Letter grades
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| School exam | 100/100 | 4 hours | E |
Course content
- The company`s international working conditions and strategic development.
- Globalization - Strategy development - internationalization process
- Company decision-making in international marketing
- The international market selection process
- Market entry strategy
- Product decisions
- Pricing decisions
- Distribution decisions
- Communication decisions
Learning outcome
Knowledge:
- Understand the terminology of International Marketing
- Have a broad overview of concepts, theories and research streams in international marketing Appreciation of the role of marketing on the international/global market
Skills:
- have the ability to carry out a simple critical analysis of a company's international marketing activities
- have the ability to create a plan for international marketing actvities
- have the ability to develop an international/global marketing plan/strategy for a company Competence: have a general knowledge of the most central topics in international marketing
Learning methods and activities
Teaching Methods: Lectures, case presentations and exercises.
Mandatory Assignments: One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for students to take the written exam. Passed mandatory exercises are valid for later continuation exams.
Compulsory assignments
- Mandatory assignment
Further on evaluation
4 hour written individual exam. There will be a resit exam the following semester.
Students who have previously passed their mandatory assignment(s) do not need to retake them on later ordinary exam attempts.
Recommended previous knowledge
As required for admission to Norwegian higher education
Required previous knowledge
None
Course materials
Mandatory: Svend Hollensen: Global Marketing, 8/E, Pearson (2020), ISBN: 978-1-292-10011-1
No
Version: 1
Credits:
7.5 SP
Study level: Third-year courses, level III
Term no.: 1
Teaching semester: AUTUMN 2024
Language of instruction: English
Location: Ålesund
- Economics and Administration
Department with academic responsibility
Department of International Business
Examination
Examination arrangement: School exam
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Autumn ORD School exam 100/100 E 2024-12-12 09:00 INSPERA
-
Room Building Number of candidates G328A Gnisten/Fagskolen 18 G331 Gnisten/Fagskolen 11 G326 Gnisten/Fagskolen 12 - Spring UTS School exam 100/100 E INSPERA
-
Room Building Number of candidates
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"