course-details-portlet

AM304016

International marketing

Choose study year
Credits 7.5
Level Third-year courses, level III
Course start Autumn 2024
Duration 1 semester
Language of instruction English
Location Ålesund
Examination arrangement School exam

About

About the course

Course content

  • The company`s international working conditions and strategic development.
  • Globalization - Strategy development - internationalization process
  • Company decision-making in international marketing
  • The international market selection process
  • Market entry strategy
  • Product decisions
  • Pricing decisions
  • Distribution decisions
  • Communication decisions

Learning outcome

Knowledge:

  • Understand the terminology of International Marketing
  • Have a broad overview of concepts, theories and research streams in international marketing Appreciation of the role of marketing on the international/global market

Skills:

  • have the ability to carry out a simple critical analysis of a company's international marketing activities
  • have the ability to create a plan for international marketing actvities
  • have the ability to develop an international/global marketing plan/strategy for a company Competence: have a general knowledge of the most central topics in international marketing

Learning methods and activities

Teaching Methods: Lectures, case presentations and exercises.

Mandatory Assignments: One group assignment is given at the start of the term and carried out by max. 3 students in each group. Oral presentations of the written assignment is also part of the mandatory assignment in which all group members are required to participate. Written and oral assignments must achieve a pass in order for students to take the written exam. Passed mandatory exercises are valid for later continuation exams.

Compulsory assignments

  • Mandatory assignment

Further on evaluation

4 hour written individual exam. There will be a resit exam the following semester.

Students who have previously passed their mandatory assignment(s) do not need to retake them on later ordinary exam attempts.

Required previous knowledge

None

Course materials

Mandatory: Svend Hollensen: Global Marketing, 8/E, Pearson (2020), ISBN: 978-1-292-10011-1

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Department with academic responsibility

Department of International Business