Course content

The project is an investigation of a topic from the students' individual specialization. The project should be either an applied or theoretical paper within the academic field of business; e.g. market research, or other work relevant to a company, an export organization /industrial organization or research/educational institution. Suggested topics must be submitted for approval by the supervisor by the set deadline.

Learning outcome

Students should;

• be able to work independently with new academic knowledge based on academic content from previous undergraduate courses
• be able to find and explore new and relevant academic content within the field of international marketing and/or related subject areas
• be able to give an academic presentation based on the findings from their independent research.

Learning methods and activities

Teaching methods: Group supervision / Individual tutoring

Further on evaluation

The final paper should be submitted as a pdf-file in Inspera.

Recommended previous knowledge

Degree candidate in Business Administration or equivalent, in addition to 5th semester's marketing courses.

Required previous knowledge

None