Course - International Business and Marketing - AE511416
AE511416 - International Business and Marketing
About
Examination arrangement
Examination arrangement: School exam
Grade: Letter grades
| Evaluation | Weighting | Duration | Grade deviation | Examination aids |
|---|---|---|---|---|
| School exam | 100/100 | 4 hours | E |
Course content
Course content
- Basis for international business and marketing
- International environments (cultural, economic, political, legal, etc.)
- Internationalisation and globalisation forces
- Theories and institutions for trade and investment
- Financial environment and methods of payment
- Strategy, structure and implementation (international business strategy, market entry export/import strategies, direct investment, sourcing, etc.)
- Managing international operations
- Promotion and marketing communication
- Product and pricing
- Marketing strategies (standardisation versus customisation, branding, etc.)
- Ethics/CSR
Learning outcome
Learning outcome - Knowledge
- Be competent in using the terminology of the fields of international business and marketing
- Understand the trade-offs between adaptation and standardisation
- Have in-depth knowledge of the central foundations for doing international business
- Have knowledge of globalisation trends and effects of global integration
- Understand how companies can achieve international competitive strength through design and implementation of international marketing programs
- Have a foundation for development and implementation of international marketing strategies
Learning outcome - Skills
- Be an active and interesting discussant for international business actors
- Be able to analyse problems within international business and marketing by using relevant models
- Be able to communicate and explain fundamental principles/theories of internationalisation
Learning outcome - General competence
- Be able to view the topics of this course in a larger business/economic professional perspective
- Be able to view the topics of this course in a larger social perspective
- Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills
Learning methods and activities
Teaching methods:
The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.
Compulsory assignments
- Group Assignment
Further on evaluation
Exam:
4 hour written individual exam
Mandatory Assignments:
All students must pass two group assignments in order to take the final examination. If a student defers the final exam until the following academic year, then he or she must not complete and pass a new group assignment. Participation at guest lectures and on company visits is mandatory.
Resit exam:
Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.
Specific conditions
Admission to a programme of study is required:
Economics and Business Administration (ØAMSC)
Financial Economics (MFINØK)
International Business and Marketing (860MIB)
NTNU School of Entrepreneurship (MIENTRE)
Required previous knowledge
As for the study programme.
Course materials
Coursebook:
Coursebook to be announced later. In addition, there will be a collection of articles.
No
Version: 1
Credits:
7.5 SP
Study level: Second degree level
Term no.: 1
Teaching semester: AUTUMN 2023
Language of instruction: English
Location: Ålesund
- Economics and Administration
Department with academic responsibility
Department of International Business
Examination
Examination arrangement: School exam
- Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
- Autumn ORD School exam 100/100 E 2023-12-13 09:00 INSPERA
-
Room Building Number of candidates G326 Gnisten/Fagskolen 20 C215 Ankeret/Hovedbygget 0 - Spring UTS School exam 100/100 E 2024-05-31 09:00 INSPERA
-
Room Building Number of candidates C218 Ankeret/Hovedbygget 1
- * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
For more information regarding registration for examination and examination procedures, see "Innsida - Exams"