course-details-portlet

AE511416

International Business and Marketing

Choose study year
Credits 7.5
Level Second degree level
Course start Autumn 2023
Duration 1 semester
Language of instruction English
Location Ålesund
Examination arrangement School exam

About

About the course

Course content

Course content

  • Basis for international business and marketing
  • International environments (cultural, economic, political, legal, etc.)
  • Internationalisation and globalisation forces
  • Theories and institutions for trade and investment
  • Financial environment and methods of payment
  • Strategy, structure and implementation (international business strategy, market entry export/import strategies, direct investment, sourcing, etc.)
  • Managing international operations
  • Promotion and marketing communication
  • Product and pricing
  • Marketing strategies (standardisation versus customisation, branding, etc.)
  • Ethics/CSR

Learning outcome

Learning outcome - Knowledge

  • Be competent in using the terminology of the fields of international business and marketing
  • Understand the trade-offs between adaptation and standardisation
  • Have in-depth knowledge of the central foundations for doing international business
  • Have knowledge of globalisation trends and effects of global integration
  • Understand how companies can achieve international competitive strength through design and implementation of international marketing programs
  • Have a foundation for development and implementation of international marketing strategies

Learning outcome - Skills

  • Be an active and interesting discussant for international business actors
  • Be able to analyse problems within international business and marketing by using relevant models
  • Be able to communicate and explain fundamental principles/theories of internationalisation

Learning outcome - General competence

  • Be able to view the topics of this course in a larger business/economic professional perspective
  • Be able to view the topics of this course in a larger social perspective
  • Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills

Learning methods and activities

Teaching methods:

The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.

Compulsory assignments

  • Group Assignment

Further on evaluation

Exam:

4 hour written individual exam

Mandatory Assignments:

All students must pass two group assignments in order to take the final examination. If a student defers the final exam until the following academic year, then he or she must not complete and pass a new group assignment. Participation at guest lectures and on company visits is mandatory.

Resit exam:

Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.

Required previous knowledge

As for the study programme.

Course materials

Coursebook:

Coursebook to be announced later. In addition, there will be a collection of articles.

Subject areas

  • Economics and Administration

Contact information

Course coordinator

Lecturers

Department with academic responsibility

Department of International Business