course-details-portlet

AE511416 - International Business and Marketing

About

Examination arrangement

Examination arrangement: School exam
Grade: Letter grades

Evaluation Weighting Duration Grade deviation Examination aids
School exam 100/100 4 hours E

Course content

Course content

  • Basis for international business and marketing
  • International environments (cultural, economic, political, legal, etc.)
  • Internationalisation and globalisation forces
  • Theories and institutions for trade and investment
  • Financial environment and methods of payment
  • Strategy, structure and implementation (international business strategy, market entry export/import strategies, direct investment, sourcing, etc.)
  • Managing international operations
  • Promotion and marketing communication
  • Product and pricing
  • Marketing strategies (standardisation versus customisation, branding, etc.)
  • Ethics/CSR

Learning outcome

Learning outcome - Knowledge

  • Be competent in using the terminology of the fields of international business and marketing
  • Understand the trade-offs between adaptation and standardisation
  • Have in-depth knowledge of the central foundations for doing international business
  • Have knowledge of globalisation trends and effects of global integration
  • Understand how companies can achieve international competitive strength through design and implementation of international marketing programs
  • Have a foundation for development and implementation of international marketing strategies

Learning outcome - Skills

  • Be an active and interesting discussant for international business actors
  • Be able to analyse problems within international business and marketing by using relevant models
  • Be able to communicate and explain fundamental principles/theories of internationalisation

Learning outcome - General competence

  • Be able to view the topics of this course in a larger business/economic professional perspective
  • Be able to view the topics of this course in a larger social perspective
  • Be able to acquire updated knowledge within the above mentioned areas of knowledge and skills

Learning methods and activities

Teaching methods:

The course consists of a combination of lectures and guest lectures, casework, paper presentations and discussions. Guest lecturers will facilitate the application of concepts and theories to real-life situations.

Compulsory assignments

  • Group Assignment

Further on evaluation

Exam:

4 hour written individual exam

Mandatory Assignments:

All students must pass two group assignments in order to take the final examination. If a student defers the final exam until the following academic year, then he or she must not complete and pass a new group assignment. Participation at guest lectures and on company visits is mandatory.

Resit exam:

Students taking the resit exam are not required to submit new mandatory assignment provided they have previously achieved a pass.

Required previous knowledge

As for the study programme.

Course materials

Coursebook:

Coursebook to be announced later. In addition, there will be a collection of articles.

More on the course

No

Facts

Version: 1
Credits:  7.5 SP
Study level: Second degree level

Coursework

Term no.: 1
Teaching semester:  AUTUMN 2024

Language of instruction: English

Location: Ålesund

Subject area(s)
  • Economics and Administration
Contact information
Course coordinator: Lecturer(s):

Department with academic responsibility
Department of International Business

Timetable

List view
Calendar view

Examination

Examination arrangement: School exam

Term Status code Evaluation Weighting Examination aids Date Time Examination system Room *
Autumn ORD School exam 100/100 E 2024-12-10 09:00 INSPERA
Room Building Number of candidates
G328B Gnisten/Fagskolen 19
Spring UTS School exam 100/100 E INSPERA
Room Building Number of candidates
  • * The location (room) for a written examination is published 3 days before examination date. If more than one room is listed, you will find your room at Studentweb.
Examination

For more information regarding registration for examination and examination procedures, see "Innsida - Exams"

More on examinations at NTNU