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Wanhao Zhang

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Wanhao Zhang

Research Fellow
Department of Interdisciplinary Studies of Culture

wanhao.zhang@ntnu.no
+4773412811 Dragvoll 1, Bygg 1 - 6 Dragvoll, Trondheim
About Research Publications Teaching Outreach

About

Wanhao Zhang holds a PhD in Science, Technology, Engineering, and Public Policy from University College London (UCL) and is currently a Research Fellow at the Department of Interdisciplinary Studies of Culture (KULT), NTNU. His research is situated within Interdisciplinary Studies in Technology, Environment, and Society, with a focus on qualitative approaches to understanding sustainability, governance, and socio-technical transitions.

As part of the MidWay project (A Middle Way? Probing Sufficiency through Meat and Milk in China), Wanhao explores sufficiency as a guiding principle for sustainable consumption and policy adaptation in food and agriculture. His research examines how global systems of provision—particularly the industrial grain-oilseed-livestock complex—shape meat and milk production and consumption in China. He also investigates how trends in animal- and plant-based diets across Asia and globally influence these systems, alongside the role of social practices, institutions, and governance in shaping consumption and environmental decision-making.

Wanhao's academic background spans both quantitative and qualitative research traditions. His doctoral research at UCL examined intergenerational negotiations of air conditioning use in Chinese households, applying Social Practice Theory (SPT) to analyze energy consumption. He previously earned an MSc in Eurasian Political Economy & Energy from King’s College London and a Bachelor’s degree in Economics from China. Over time, his research has evolved from quantitative economic analyses to qualitative explorations of sustainability, everyday practices, and policy processes.

Currently, his work is primarily qualitative, engaging with practice theory, policy analysis, and cultural approaches to sustainability across multiple domains, including food, energy, and environmental governance. He also critically assesses the integration of qualitative methods with insights from geography, education, organizational studies, and other interdisciplinary fields, exploring how different methodological perspectives contribute to understanding socio-technical change.

Research Interests

  • Sustainability Practices
  • Everyday Consumption
  • Sustainable Lifestyles
  • Food, Energy, and Environmental Governance
  • Sociotechnical Transitions and Policy Adaptation
  • Interdisciplinary Methodologies: Integrating Qualitative Approaches with Geography, Education, and Organizational Studies

 

Competencies

  • China
  • Culture and Sustainability
  • Energy Policy
  • Energy Research & Social Science
  • Environmental Governance
  • Interdisciplinary Studies
  • Social Practice Theory
  • Sufficiency
  • Sustainability Education
  • Sustainability Transitions
  • Sustainable Consumption

Research

Wanhao Zhang's PhD research at UCL, Cooling Conflicts: Intergenerational Negotiations of Air Conditioning Use in Chinese Families, explores how cultural values, material conditions, and social interactions shape household energy practices in urban China. Using Shenzhen as a case study, the research applies Social Practice Theory (SPT) and qualitative methods, including semi-structured interviews and participant observations, to examine how different generations within families negotiate air conditioning (AC) use.

Findings highlight that Confucian values, particularly filial piety, hierarchical respect, and family duty, deeply influence intergenerational discussions on cooling practices. Older generations, shaped by experiences of economic scarcity, tend to prioritize sufficiency and frugality, while younger generations, accustomed to urban lifestyles, emphasize comfort, efficiency, and productivity. These tensions lead to hybridized practices, where traditional values are adapted to modern energy needs.

By integrating cultural and relational dimensions into SPT, this study advances understanding of how energy practices evolve within rapidly urbanizing societies. The research provides insights for energy policy and sustainability initiatives, emphasizing the importance of culturally resonant interventions in shaping household energy consumption. While grounded in the Chinese context, its implications extend to other regions experiencing similar socio-cultural and technological transitions.

  • Centre for Technology and Society
  • Centre for climate, energy, and the environment (CLEEN)

A Middle Way? Probing Sufficiency through Meat and Milk in China (MidWay)

The primary objective of the MidWay-project is to probe the concept of sufficiency as a useful organising principle to achieve reduced consumption based on the empirical inputs from meat and milk practices in China.

Publications

Zhou, C., Richardson-Barlow, C., Fan, L., Cai, H., Zhang, W.H, & Zhang, Z. (2025). Towards organic collaborative governance for a more sustainable environment: Evolutionary game analysis within the policy implementation of China's net-zero emissions goals. Journal of Environmental Management, 373, 123765.

Zhang, W.H., Cai, H., & Yuan, Q. (2024). Unravelling regional development through the Production-Living-Ecological perspective: Assessing heterogeneity and expert insights. Urban Climate, 55, 101937

Xia, M., Phillips, F., Zhang, W.H., Cai, H. H., Dai, J., Zhang, L., & Wu, Y. (2024). From Carbon Capture to Cash: Strategic Environmental Leadership, AI, and the Performance of US Firms. Journal of Organizational and End User Computing (JOEUC), 36(1), 1-24.

Zhang, W. H., Yuan, Q., & Cai, H. (2023). Unravelling urban governance challenges: Objective assessment and expert insights on livability in Longgang District, Shenzhen. Ecological Indicators, 155, 110989.

 

 

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Teaching

Student Research Training (SRT) Tutor | School of Education, Tsinghua University, China

12/2024 – 02/2025

Course Tutor | Energy Institute, University College London, London, UK

12/2022 – 10/2024

Course Module: Energy, People, and Behaviour (BENV0017)

Outreach

Guest Editor in European Journal of Education

Served as Guest Editor for Special Issue "From Theory to Practice: Empowering the Next Generation for a Sustainable Future" in European Journal of Education

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